SanLucar whets your appetite for sweet fruit with Tom & Jerry and sends a family down south
(Ettlingen / Valencia in February 2021). – They’re wild, they’re sweet, and they always make up again – Tom & Jerry really let it rip in their new movie. For the launch, the cute movie stars can now be found on sweet strawberries, bananas and pineapples from SanLucar and whet the appetite of little action heroes for fresh fruit.
»These collaborations have become highlights in our retailers’ calendars. They value the mix of entertainment, freshness and good visibility«, says Nuria Pizán, Brand & Creative Director at SanLucar. At the heart of the campaign is an attractive prize. SanLucar is giving away a trip for four to Spain. The winners can look forward to southern sun, fresh fruit and a visit to the citrus fields of our growing partner Llusar. Once there, they can see for themselves that SanLucar grows everything in harmony with people and nature.
Tom & Jerry, coming soon to cinemas, are a perfect fit for SanLucar. Nuria Pizán: »Almost everybody knows Tom & Jerry. And everyone loves them. We are sure that the two will wake the desire for fresh vitamins in both young and old.« Strengthening a healthy and varied diet has always been part of SanLucar’s commitment. »We support families in eating wholesome and fresh food.«
SanLucar retailers can make use of extensive promotional material such as displays, top signs, and recipe folders. The POS measures are flanked by campaigns on Facebook and Instagram.