The promotion for the cinema start of “Maya the Bee – The Honey Games” awakens children’s and parents’ appetite for tasty fruits and healthy nutrition
(Valencia, Spain. – 07 March 2018). SanLucar, the premium brand for fruit and vegetables, and Maya the Bee are taking off for a joint flight to fruit enthusiasts of all ages.
Concurrent with the release of “Maya the Bee – The Honey Games”, the darling of the public is laughing on the labels of SanLucar’s strawberries, raspberries, blackberries and blueberries.
The cooperation with the film producer Studio 100 runs in Germany and Austria until the end of May. In recent years, similar promotions have always proved to be a success.
“Whether Paddington Bear, Shaun the Sheep, Heidi, Kung Fu Panda, Ice Age or now Maya the Bee; characters from popular animated movies are ideal ambassadors for our concern to make children enjoy the food that contains the vitamins and nutrients they need for their development and growth,” says Michael Brinkmann, CEO of the SanLucar Group.
On top of that, the cheerfully buzzing Maya the Bee also stands for the protection and care of natural resources in agriculture. Fruit and vegetables are cultivated by SanLucar as naturally as possible. Therefore, bees play a key role, for example when they pollinate plants in the greenhouses in Tunisia or Spain.