SanLucar and Disney with Sweet Winter Magic

SanLucar and Disney with Sweet Winter Magic

(Valencia, Spain. 3rd November 2021).- In the new Disney film »Encanto«, the cheerful Madrigal family from Colombia experiences a truly fortunate adventure. Their wonderful story amazes and spreads so much joy – just like the sun-drenched mandarins, oranges, grapefruits, lemons, avocados, and pineapples from SanLucar.

So, starting November 15 in the German and Austrian POS, fun and colourful Disney’s »Encanto« packaging and stickers will adorn SanLucar citrus, avocados, and pineapples.

»The Madrigals from Colombia bring so much happiness and magic to winter. I’m sure that young and old will really want to snack our delicious fruits«, says Nuria Pizán, Brand & Creative Director at SanLucar. For years now, the premium fruit and vegetable company has been encouraging healthy eating. »Taste and nutrition habits are formed in the first years of life, after all. And with the Disney collaboration, we want to offer another incentive for children to eat fresh, delicious fruit«, says Nuria Pizán. For the magical »Encanto« promotion at the POS in Austria and Germany, SanLucar provides retailers with attractive advertising materials such as top signs, display stands and sales folders.

In addition, there is a POS competition on Facebook for retailers: The most beautiful and creative presentations of SanLucar products in the frame of the campaign will receive a prize.

To make the delicious winter fruits even tastier for the final consumer, SanLucar raffles 50 great »Encanto« fan packages and a trip for four people to Spain near Valencia. There, the winners will also visit the SanLucar citrus farm, among other things.

Information on the competition and how to enter is available at

Period of the raffle: 15.11.2021–31.12.2021
Closing date: 01/31/2022
Announcement of the winners: 28.02.2022

About SanLucar

SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the German, Austrian and Dutch retail market. The portfolio also includes smoothies, fresh cut, as well as flowers and plants. Currently, SanLucar is expanding into Canada, Italy, England, Scandinavia, Poland, Ecuador, Russia, the Middle East and North Africa.

SanLucar, founded in 1993 by Stephan Rötzer, is headquartered in Valencia (Spain) with over 3,200 employees in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South Africa, Morocco and Tunisia, both in its office branches and on its own farms. The philosophy »Taste in harmony with people and nature« is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.

If you wish to receive more information, please do not hesitate to contact us:

Sonia Gabarda
Press Department SanLucar Fruit
Tel. (+34) 96142 40 40. Extension 2410