The multinational fruit company is making changes to its structure in order to concentrate even more on its operations and to further expand its clear differentiation
(Valencia, Spain. 9th July 2019).- In spite of the excellent sales forecast for the campaign 2018/2019 of around 440 million euros – a growth of almost 9%- SanLucar has announced a revised organisational structure. With it, the focus will be on its established management, which has grown organically, and on its international fruit and vegetable specialists. SanLucar is thus concentrating even more on its operative business in order to set the course for the future.
»From field to fork, our priority is to successfully perform all our value chain activities«, explains Stephan Rötzer- founder and owner of the company. That is why we have opted for a structure, in which the best experts in each part of the value chain lead the decision-making process: »Starting with the selection of varieties, cultivation, logistics; to presentation and advice at the point of sale, in order to be able to offer fresh fruit and vegetables with the best taste to consumers«.