Kung Fu Panda 3 joins fruit promotion

Kung Fu Panda 3 joins fruit promotion

March 2016

www.freshplaza.com

 

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In order to promote the consumption of fruits and vegetables among kids, fruits and vegetables producer SanLucar has announced that it will start to feature children’s movie characters on their packaging.

SanLucar at the Premiere of “Kung Fu Panda 3“ in Berlin, together with Hollywood star Jack Black, who does the voice-over of the popular panda bear.

 

The promotion kicked off with the film premiere of Kung Fu Panda 3. The popular karate-bear and main character of the movie will appear on the packaging of SanLucar berries and bananas through to the 18th of April.

The promotion will end with the raffling of a holiday trip with two nights to Edinburgh, where winners will have the chance to visit Europe’s biggest panda bears exhibit at the Edinburgh Zoo.

Committing to a healthy child nutrition

SanLucar’s aim is to integrate fruits and vegetables in children’s daily eating habits and help parents to playfully teach their offspring how to establish a healthy and balanced diet.

SanLucar offered berries to the guests at the movie premiere.

Up to now Paddington Bear, Shaun the Sheep, Heidi and now Kung Fu Panda, have helped SanLucar to fill children with enthusiasm for healthy foods and there will be further cooperation in the future.