Strategy director Holger Brandt says the companys successful debut in Asia is all down to the quality behind the brand
How have your sales of Spanish citrus progressed in China this season? Has the market response been as good as you’d hoped?
Holger Brandt: SanLucar’s goal is to identify those varieties that are best suited to the Chinese market and to the customer and consumer profile. We are in the early stages of our foray into the country and
rather than shipping big volumes, our priority for 2016 is to learn more about the market preferences. As a result of our market research, we have decided to enter China with products such as mandarins –
especially Orri and Tango, oranges like Late Navels or Midknight, and Star Ruby grapefruit. By offering the right varieties together with excellent quality we are pleased to see that the market response has
been very positive and even exceeded our expectations.
Will you be shipping any stonefruit to China this season now that the import protocol for Spanish stonefruit has been agreed?