According to Christoph Waltert, Business Excellence Manager in SanLucar Group
(Valencia, Spain. – 24.11.2016). – The new edition of the “EU Fresh Info Forum & Round Table” will take place from the 29th until the 30th November in the Dutch city of Rotterdam. Together with the main technological representatives of the fresh produce industry, the company SanLucar will once again participate as speaker in this event.
The impact of the change in the rules of the game within the fruit and vegetable sector will be the main topic to be discussed in this international meeting. An approach that will be analyzed from the perspective of technology, commerce, production and from the retail sector’s point of view.
With the attendance of Christoph Waltert, Business Excellence Manager of SanLucar, the international premium brand of fruit and vegetables will take part in the forum.
Waltert will explain the company’s experience on big data use and analysis, to predict behaviors and new tendencies within the fruit and vegetables sector.
According to him, “in our field of activity it is very important to maintain the brand awareness as well as to accompany the brand with an excellent service. SanLucar focuses on this by applying the most innovative technology”.
“In our company we know about the great potential of ICT and big data for brand positioning and of course we make use of it”, affirms Waltert.
He adds, “After having built the base with standardized data, we are currently in a second stage of development of our organization with a dual purpose: to investigate future trends to respond effectively to changes in the marketplace, and to overcome the challenge of digitalization.