History

History

1993

Stephan Rötzer, son of a fruit wholesaler from Munich, founds SanLucar close to Valencia. His dream is to grow fruit and vegetables that taste as if you went into Grandma’s garden and picked your favourite fruit from the tree yourself.

1997 GESCHICHTE

1997

SanLucar reaches a turnover of 32 million euros with a team of 16 employees.

1997 GESCHICHTE

2001

An office on the wholesale market in Karlsruhe opens up the German market to SanLucar and provides consumers with even fresher fruit.

2001 GESCHICHTE
2001 GESCHICHTE
2008 GESCHICHTE

2002

After positive experiences in Germany, a branch is opened in Vienna on the wholesale market. Additionally, the brand SanLucar is listed by Rewe Austria (Billa, Merkur).

2008 GESCHICHTE

2008

In order to offer the best tomatoes, we create a tomato oasis close to Gabès. Later, raspberries are added to the assortment in northern Tunisia.

2008 GESCHICHTE
2008 GESCHICHTE
2011 GESCHICHTE

2011

Our vision is to be able to produce fruit with the same brand quality all year round. That’s why we now also grow oranges, clementines, grapes and later baby figs at our farms Middleriver, Rooihoogte and De Hoek in South Africa. Our office is located in Paarl.

2011 GESCHICHTE

2012

Gourmet bananas grow in the ideal tropical coastal climate of Ecuador at our farm Magdalena. Later, grapes are grown at the farm Santa Elena.

2012 GESCHICHTE
2012 GESCHICHTE
2013 GESCHICHTE

2013

In Valencia, SanLucar founds the soup kitchen “El Puchero” to help families in need – with food, further training, and humanity. In 2018, in collaboration with Coordinadora Solidaria (a workers´ association), a second soup kitchen is opened in in the harbour area.

2013 GESCHICHTE

2014

Eastern Europe, Russia and the Gulf States – Fruit from the whole world for the whole world. SanLucar reaches an annual turnover of 336 million euros with 1780 employees.

2014 GESCHICHTE
2014 GESCHICHTE
2016 GESCHICHTE

2016

Finally, SanLucar’s fruit and vegetables become available for drinking. Consumers in Austria and Germany enjoy SanLucar’s smoothies and juices.

The new office in Rotterdam manages the increased demand for SanLucar fruit in the Netherlands, Luxemburg and Belgium.

2016 GESCHICHTE

2017

With around 2800 fruit-enthusiastic employees worldwide, SanLucar reaches a turnover of approx. 380 million euros and moves into the new headquarters in Puzol.

2017 GESCHICHTE
2017 GESCHICHTE
2018 GESCHICHTE

2018

The success in the Arabian Gulf States and in the Middle East leads to the opening of an office in Dubai.

SanLucar breaks through the turnover threshold of 400 million euros.

2018 GESCHICHTE

2019

In collaboration with two key players in the Italian fruit sector, Giuliano and Aurorafruit, SanLucar enters the Italian market and expands its presence in Europe through the creation of SanLucar Italia, based in Verona. In Paris, SanLucar receives the prestigious Hannon Award for responsible investment in Tunisia. Introduction of dual training in wholesale and foreign trade in Puzol.

2019 GESCHICHTE
2019 GESCHICHTE
2020 GESCHICHTE

2020

The year 2020 also presented challenges for SanLucar. But thanks to the great solidarity and tireless efforts of everyone involved, the supply of fresh fruit and vegetables to the population was maintained – even during the pandemic.

2020 GESCHICHTE