Vision, mission, values

Vision, mission, values

At SanLucar, it can easily happen that you are greeted in Spanish, or English, maybe Afrikaans, French or Arabic. Because at SanLucar, people from over 30 nations come together. Each and every one of the approximately 3,200 employees contributes to ensuring that every day around 830.000 kilos of fruit, vegetables, juices and smoothies from 35 growing countries and many thousands of flowers and plants find their way fresh into shopping baskets around the world. And although we are as colorful and diverse as our range, our hearts speak the same language.

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Our Vision
To bring the world natural joy of life and health.

Our Mission
To provide all people with the freshest and tastiest fruits, vegetables, juices, smoothies and the most beautiful flowers. And to do this in a way that we can be proud of.

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Our Nature (Values):

partnership

We act cooperatively

Working together as a team ensures to grow in a healthy way.

partnership

We keep learning

Only those who keep learning and become better every day are ripe for SanLucar.

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drive_for_learning
performance_orientation

We perform

We daily do our best to deliver a good harvest, just like our fruit trees.

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We are innovative

We enrich each other with fresh ideas, because without freshness nothing works neither for us nor for the fruit.

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innovation_spirit
commitment

We do our best

We pursue our goals responsibly and passionately. This is the driving power that makes us thrive.

commitment