Did you also love eating Grandma’s fruit as a child? Fruit simply tasted the best freshly picked from her garden! For SanLucar’s founder Stephan Rötzer, this is how it was too. And because he wanted to share that feeling with everyone, he decided to start SanLucar. Since 1993, SanLucar has been growing more than 35 different fruit and vegetable varieties world-wide in more than 90 countries around the world – in harmony with man and nature.
Whether it’s an apple, berry, tomato, banana or pineapple – all of our fruits are grown in each of our growing countries following our strict SanLucar guidelines, which are often stricter than what is legally required. Only in this way can their flavour become naturally very delicious and aromatic. We are often asked what exactly is behind this. This is something we’d like to share with you, of course! That’s why we’ve summarized the factors for this:
Our work to achieve the best flavour already begins with the decision for the growing area: we grow our fruits only where the optimal climate conditions and soil conditions are for the respective fruit.
Only experienced hands are allowed near our products. Many of our growers are traditional companies with decades of experience. And because we have been working with people with what feels like eternity, they know exactly what we care about most: the most natural cultivation as possible. This means that should our plants become ill, we always use beneficial insects to combat this. Only when there is no alternative do we use plant protection products – and only in moderate quantities, of course. This doesn’t only taste good to us, but to independent institutes such as the ÖKO-Test, which are awarding our fruits with top marks due to such excellent results.
Each fruit should have as much time and sun as it needs. That’s why we don’t harvest all of them at the same time, but in several phases. The right time of harvesting is very important – especially with non-climacteric fruits that do not ripen after harvesting: if they have been harvested too early, they cannot ideally ripen to reach their full flavour.