The social and environmental initiatives of the premium brand for fruit and vegetables extend to SanLucar’s different locations worldwide
(Valencia, Spain. Monday 27th January 2020).- On the occasion of the international fair Fruit Logistica, which takes place in Berlin from February 5 to 7, SanLucar releases a special publication under the name “DREAMS Magazine”.
With its emotional design full of photos and testimonies, the new magazine gives an insight into the social and environmental projects of the premium brand for fruit and vegetables.
«From the beginning, we always had the dream of growing fruit and vegetables in a way that we can be proud of. Until today, our corporate philosophy Taste in harmony with people and nature guides all our actions», explains Jennifer Heer, Communication and Corporate Responsibility Director of the SanLucar Group.
Within the corporate responsibility program DREAMS, SanLucar focuses on projects with direct benefits for the local communities in countries such as Germany, Austria, Spain, South Africa, Tunisia, Ecuador, and Costa Rica.
One of the major milestones in the multinational company’s responsible actions over the last two years was the opening of El Puchero Portuario. This is already the second soup kitchen the firm manages alongside the association Coordinadora Solidaria in the city of Valencia (Spain). Currently, 8.000 meals per month are distributed to people with low income and their families, while at the same time helping them to reintegrate into the working environment.
In Ecuador, SanLucar promotes an active lifestyle among young people with its sports school DREAMS. There, 400 boys and girls from the municipality of Puebloviejo already train regularly in basketball and football, completely free of charge.