Valentine's packaging for San Lucar strawberries

Valentine’s packaging for San Lucar strawberries

February 2016




Packed with love: SanLucar presents the new 400 g strawberry punnet with heart-shaped window just in time for Valentine´s Day. The SanLucar brand campaign always uses pictures of real fields and growers on its advertising- and packaging material. In the case of the San Valentin’s strawberries, the sunny growing zone Huelva in the south of Spain is shown.
Only the sweetest strawberries are harvested by hand directly into the punnets, making the fruits a sweet and healthy Valentine´s gift.
SanLucar’s new product is accompanied by a package of different point of sale elements such as posters with the image of the SanLucar master grower Genaro Gómez, holding the new packaging of strawberries in his hand; as well as flyers with information on the campaign.
The new packaging is available from the 8th February until 14th February in German and Austrian supermarkets.