History

It all started with the love of fruit.

1993

Stephan Rötzer, the son of a fruit grower from Munich, founded SanLucar in Valencia. From the very beginning, the growing partners Fresaflor, the Poveda family and the Llusar brothers took part. Today, they still work hand in hand with its excellent citrus fruits and delicious strawberries, which clearly stand out from others.

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1994

The growing family Giuliano from Bari with its world famous grapes joins as a partner and continues to work with us.

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1995

The first steps at wholesale stores in the south-west of Germany are taken supplying citrus fruits and strawberries.

1999

We move into the office building in Puzol near Valencia, where SanLucar is still headquartered.

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2002

SanLucar Austria is founded with partner Alexander Thaller, at the Viennese wholesale market.

2003

SanLucar begins a cooperation with the chain Merkur and Billa in Austria and announces the brand with TV commercials.

2004

Ökotest awards SanLucar strawberries with a “Very Good”.

SanLucar starts the first collaboration with the first supermarkets in Germany, Edeka Südwest and Wasgau, who are still loyal customers today.

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2006

Ökotest awards SanLucar tomatoes with a “Very Good”.

2008

Tomato Oasis is established in Tunisia, where more than 1,000 employees work today and from which (practically) all our tasty tomatoes come.

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2011

SanLucar opens in South Africa, where citrus fruits are grown for the European summer and grapes for the winter season.

The logistics centre in Ettlingen is built to offer German customers even better service.

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2012

SanLucar tomatoes are awarded a “Very Good” by Ökotest.

SanLucar receives the FiPa Award from the Tunisian government as a prize for special merit in the region.

The logistics centre in Vall D’Uixo is established to improve the service quality for Spanish customers.

SanLucar Ecuador is established, where bananas and more are grown.

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2013

The soup kitchen “El Puchero” for economically disadvantaged families is opened in Valencia. Every day, over 200 families are provided with delicious food.

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2014

The opening up of new markets in the Gulf States, China, Russia and Eastern Europe begins.

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2015

A research laboratory is opened at Vall D’Uixo, Valencia, to further research and improve the handling of fresh fruit and vegetables.

The first SanLucar kiosk is opened in Vienna.

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2016

SanLucar tomatoes and Gala Apples are awarded a “Very Good” by Ökotest.

SanLucar Benelux is founded to meet customer requests from Holland and Belgium.

SanLucar is now also available in China and is well-received by Asian epicureans.

To be continued…