Proposals such as the innovative slider for flat peaches or apricots, marketed by the premium fruit and vegetable brand SanLucar, have already doubled their sales in some markets such as Austria
(Valencia, Spain. 12th June, 2020).- Thanks to the warm temperatures in Central Europe in recent weeks and the growing interest of consumers in the current context in fresh products: the new stone fruit season starts with good prospects, according to the premium fruit and vegetable brand SanLucar.
“Although the weather has marked the beginning of the season, as well as the uncertainty about future consumer behavior, the outlook is in fact more than optimistic. Especially from the second week of June onwards, we expect a high and sustained demand throughout the entire season”, states Alberto Olivares, stone fruit Product Manager at SanLucar.