The premium brand for fruits and vegetables encourages children to eat fresh fruit and to win a wonderful family trip
(Ettlingen/Valencia 21.06.2019).- Now there is another roar in the cinema. One of the world’s most popular Disney films comes to the big screen in a groundbreaking new interpretation. »The Lion King« brings the colourful animal world and the endless expanse of the Savannah back to life. Coinciding with the launch of the film, the premium brand SanLucar will realize a lion-strong promotion campaign at the POS in July and August. From now on, lion cub Simba will be enthroned on SanLucar’s pineapples, melons, grapes and stone fruits.
»Little Simba is a beloved figure who will surely sweeten the taste of fruit for big and small lions,« says Nuria Pizán, Brand & Creative Director at SanLucar. »Especially children need enough healthy energy for their growth, therefore fruit is an important pillar in their diet.« This is why SanLucar has been committed to healthy nutrition for children for many years – which creates the basis for lifelong health.
