The premium brand for fruit and vegetables is strong committed to innovation and to fostering early talent

(Valencia, Spain. 28th September 2021).-  The multinational company SanLucar, dedicated to the production and distribution of premium quality fruit and vegetables, participated as a challenger company in the 2021 edition of the Hackathon Innova&Acción Business Challenge, held in Valencia (Spain) on 24 and 25 September.

Through the contributions of professionals from different fields, the aim of this open innovation competition is to seek solutions to the business challenges faced by any company on a daily basis.

Thus, the Hackathon Innova&Acción has brought together a hundred young talents, grouped into teams, who worked 24 hours non-stop to solve the business challenges posed by SanLucar, as well as the challenges of 7 other companies that took part in this year’s edition.

With real-time connections from Madrid, Lima, Santiago de Chile and Valencia, SanLucar participated in the Hackathon with a multidisciplinary team made up of company specialists in key business areas such as production, marketing and packaging. The SanLucar grape experts played an important role in the team’s work.

The team also had the external vision of Uvasdoce, a partner of the premium fruit and vegetable brand, as well as the support of members of the Human Resources department, who took advantage of the event to inform about the company’s career opportunities worldwide.

“To all the members of SanLucar who joined the Hackathon, my sincere thanks for the high level of involvement, for the excellent collaborative atmosphere created during the event, and for the enthusiasm shown at all time. It has been amazing to be part of this experience with you”, says Maria Plasencia – Packaging Innovation Manager at SanLucar – who led the team of the fruit and vegetable multinational in the Hackathon.

“Congratulations also to the talent that accompanied us, as well as to the organisers of the Hackathon, Innova&Acción. We are frankly impressed with the level of the solutions offered. Already thinking about the possibility of implementing some of them!

Thank you for allowing SanLucar to be part of this great initiative, in line with the spirit of our company, being innovation part of our DNA”.

Innovation at SanLucar

“At SanLucar we practice open innovation every day and at all time. In this sense, participating in the Hackathon has been a unique opportunity for us to get closer to that out of the box thinking that contributes so much to the search for disruptive solutions to real business challenges”, said Fernando Bañón – SanLucar Production Director – during the opening ceremony of the Hackathon last Friday.

“From the field to the point of sale, SanLucar is a company that covers the entire value chain of the agri-food sector. Therefore, we apply innovation in each of our processes.  That means, from the development of new varieties; innovation in the distribution and logistics of a fresh product such as our fruit and vegetables; or the development of new proposals for more sustainable and environmentally friendly packaging”, he concluded.

About SanLucar

SanLucar is a global company that is dedicated to bringing people natural joy of life and health in a way it can be proud of. Offering a variety of more than 100 delicious fruits and vegetables from more than 35 countries, SanLucar is the brand with the broadest top-quality assortment in the German, Austrian and Dutch retail market. The portfolio also includes smoothies, fresh cut, as well as flowers and plants. Currently, SanLucar is expanding into Canada, Italy, England, Scandinavia, Poland, Ecuador, Russia, the Middle East and North Africa.

SanLucar, founded in 1993 by Stephan Rötzer, is headquartered in Valencia (Spain) with over 3,200 employees in Germany, Austria, Benelux, Italy, Spain, Ecuador, Dubai, South Africa, Morocco and Tunisia, both in its office branches and on its own farms. The philosophy “Taste in harmony with people and nature” is the foundation for all actions of SanLucar as well as the basis for many social and sustainable projects.

If you wish to receive more information, please do not hesitate to contact us:

Sonia Gabarda
Press Department SanLucar Fruit
Tel. (+34) 96142 40 40. Extension 2410