The empire of the Giulianos is large and – delicious. On an area of more than 3,500 hectares, the family has been growing fruit for three generations. Almost 35 million kilos of grapes leave the fields in southern Italian Apulia every year. It has always been important to the family to cultivate sustainably. »We live from nature and together with nature – without it we are nothing,« says Vito Giuliano. The fact that high-tech and sustainability are such a good match is clearly visible in their vast fields. This starts with the water. To ensure that every drop is used wisely, the Giulianos rely on water-saving drip irrigation. Each vine receives, drop by drop, the ideal amount of water.
And thanks to the many stones in the soil, the water seeps directly to the roots without evaporating and going to waste. The Giulianos have been working for years to completely do away with the use of insecticides. To protect the fruits from insects, for example, they don’t spray insecticides, but use environmentally friendly high-tech ideas.